100 B2C Video Marketing Statistics for 2025

Platform Usage & Audience Reach

1. Video adoption is nearly universal: 91% of businesses now use video as a marketing tool, and 95% of video marketers consider video an important part of their marketing strategy.

2. Top platforms for marketers: YouTube is the most utilized video marketing platform (used by 90% of video marketers), followed by Facebook (86%) and Instagram (79%). LinkedIn has also surged – 70% of video marketers now use LinkedIn, making it a top platform especially for B2B outreach.

3. Slow uptake on TikTok: Despite its popularity, only 35% of video marketers leverage TikTok in their strategy – signaling room for growth on this consumer-favorite platform.

4. Sheer scale of YouTube's audience: YouTube hosts around 2.5 billion monthly active users globally, with users spending an average of 46 minutes per day on the platform. (Notably, YouTube was accidentally omitted in one marketer survey, but in 2024 it had ~90% usage among marketers.)

5. TikTok's rapid rise: TikTok now boasts 1.58 billion monthly active users (5th among social networks), and its user base continues to grow. It's especially popular among younger consumers – 82% of Gen Z have TikTok accounts.

6. Gen Z gravitates to video platforms: An overwhelming 89% of Gen Z internet users watch videos on YouTube, and 71% consume video content on TikTok – underscoring why B2C brands must be present on those channels for younger audiences.

7. Shifting fortunes of other platforms: Some platforms have seen a downturn in marketer usage – for example, Snapchat is now used by only 8% of video marketers, and Twitter/X by 27%, making them the least utilized for video marketing. Meanwhile, webinars (51% usage) remain a notable channel for certain audiences.

8. Where marketers find success: When asked about results, marketers voted Instagram the most successful video platform (61% reporting success), followed by LinkedIn (59%) and Facebook (51%). (YouTube is historically a top performer as well, with 78% success in 2024, though it wasn't polled in 2025.)

Key Insight: The platform landscape reveals a mature video marketing ecosystem where YouTube dominates reach and usage, Instagram delivers superior ROI for B2C brands, and TikTok represents significant untapped potential. The decline of platforms like Snapchat and Twitter signals the importance of strategic platform selection based on audience demographics and engagement quality rather than following every trend.

Video Content Formats & Trends

9. Short-form video dominance: 66% of consumers report that short-form videos (e.g. TikToks, Reels) are the most engaging type of content. On the marketer side, 85% say short-form videos are the most effective format for social media marketing.

10. Consumers prefer brevity: When learning about products, 73% of consumers prefer to watch a short video rather than read text (even more so for Gen Z at 77%). This far outpaces other formats – in fact, four times as many people would rather watch a product video than read about it.

11. Explainer videos lead production: Explainer videos are the #1 use case created by marketers – 73% of video marketers have made product explainers in 2025, making it the most common video type. Other popular video content types include social media stories (69%), customer testimonials (60%), product demos (48%), and sales videos (44%).

12. Live video is highly valued: 80% of consumers say they would rather watch a brand's live video than read a blog post. Perhaps as a result, over half of businesses (53%) now use live streaming videos for events and webinars to connect with their audiences in real time.

13. Live action vs. animation: Live action remains the dominant style – 54% of video marketers primarily create live-action videos, versus 24% who focus on animated videos and 15% on screen-recorded videos. About half of marketers handle video production in-house, while the rest use external agencies or a mix of both.

14. Vertical video on the rise: With mobile viewing in mind, vertical videos have a 90% higher completion rate than horizontal format videos – indicating users are more likely to watch vertical videos to the end. Adapting to vertical (9:16) formats on mobile platforms can significantly improve engagement.

15. Influencer-generated video content: YouTube influencers achieve the highest engagement rates on their videos, averaging around 49% (measured by likes, comments, shares) – higher than influencer videos on other platforms. Brands collaborating with YouTube creators can tap into this deep viewer involvement.

16. TikTok's influencer explosion: In 2023, there was a 26% increase in the number of influencer marketing campaigns on TikTok. Features like TikTok Shop and viral hashtags (e.g. #TikTokMadeMeBuyIt) are contributing to more consumers buying products after seeing them in short video content.

17. Accessibility features are mainstream: 78% of video marketers now include accessibility features (captions, transcripts, audio descriptions) in their videos. With many viewers watching on mute or needing assistive support, adding captions and subtitles has become a standard best practice.

18. Emerging formats (interactive, AR): Interactive videos and AR/VR formats remain niche – only 24% of marketers have tried interactive video content, and just 17% found it effective for marketing. However, innovations like 360° video, shoppable videos, and AR try-ons are expected to grow as technology and consumer comfort increase.

Key Insight: The content format landscape is overwhelmingly dominated by short-form video, reflecting consumer preference for quick, digestible content over lengthy explanations. While explainer videos remain production staples, the superior engagement and completion rates of brief, vertical formats indicate that successful B2C video strategies must prioritize mobile-first, attention-grabbing content that delivers value within seconds rather than minutes.

Video Marketing ROI & Conversion Performance

19. Record-high ROI confidence: 93% of marketers say video marketing has given them a good return on investment – the highest percentage since this stat has been tracked. A strong majority are getting positive ROI, making video one of the safest marketing investments.

20. Top ROI content type: Video content is rated the content type with the strongest ROI by 32% of marketers, above all other content formats. In other words, one in three marketers believes video delivers better ROI than blog posts, infographics, or other media.

21. Product videos drive ROI: For 66% of video marketers, product demo or explainer videos yield the highest ROI among their video content. Short live-action product videos are reported as the most effective for driving leads and conversions in B2C campaigns.

22. Impact across the funnel: 99% of video marketers say video has helped increase user understanding of their product or service. Consequently, 96% say video has improved brand awareness, 88% credit video with generating more leads, and 84% have seen video directly increase sales.

23. Boosting web traffic and engagement: 82% of video marketers report that video content has increased their website traffic, and 84% say video has helped increase the time visitors spend on their site (dwell time). Engaging videos not only attract clicks but keep consumers on pages longer.

24. Lower support burden: By educating customers, video can reduce costs – for instance, 62% of marketers say video content has helped decrease the volume of support queries their company receives. Explainer videos and FAQs can preempt customer questions effectively.

25. Conversion rate benefits: 93% of organizations report that their video marketing conversion rates are as good as or better than other content formats. And 70% of sales teams say that sales videos outperform all other content in driving conversions and purchases.

26. Video boosts engagement metrics: 85% of marketers say video content effectively increases audience engagement for their brand. Relatedly, 86% say video is an effective tool for educating audiences about a product – indicating that an engaged viewer is often a more informed and ready-to-buy customer.

27. Positive impact on loyalty: According to one survey, 81% of consumers say they trust a brand more after watching video content from that brand. Videos help humanize companies and build credibility, which can translate into higher customer loyalty and repeat purchase rates.

28. Continued investment plans: Given these outcomes, it's no surprise that most marketers are doubling down on video. 93% of marketers plan to maintain or increase their video marketing spend in the next year, ensuring video remains a central part of B2C marketing strategies in 2025.

Key Insight: Video marketing has achieved proven status as a high-ROI marketing investment, with near-universal positive outcomes across awareness, engagement, lead generation, and sales conversion. The comprehensive impact across the entire customer funnel, combined with cost-saving benefits like reduced support queries, positions video as essential infrastructure rather than optional enhancement for B2C marketing success.

Consumer Behavior & Preferences

29. Demand for video content: 83% of consumers say they want to see more video content from brands. Although slightly down from 89% last year, this remains an overwhelming majority – consumers are hungry for video, so brands that supply it are at an advantage.

30. Video quality and trust: 91% of consumers say that a brand's video quality influences their level of trust in that brand. Shaky, low-resolution videos can hurt credibility, while well-produced videos instill confidence. (This is up from 87% in 2024, so audience expectations for quality are rising.)

31. Preferred way to learn: When asked how they'd most like to learn about a product or service, 78% of people chose watching a short video – far above text-based articles (9%), infographics (3%), webinars (2%), or ebooks (5%). Video is clearly consumers' favored medium for brand information.

32. Researching via video: Nearly 50% of internet users look for videos related to a product or service before ever visiting a physical store. Whether it's product demos, unboxings, or reviews, many shoppers now seek video content during their consideration phase.

33. Video drives purchase decisions: 84% of people say that a brand's video has convinced them to buy a product or service. The persuasive power of video is evident – seeing a product in action or a testimonial can push consumers across the finish line to purchase.

34. Information retention: Viewers retain 95% of a message when they watch it in a video, compared to only about 10% when reading it in text. This huge gap shows why product storytelling in video is so effective for education and brand recall.

35. High shareability: Video content is shared 12× more than text and image content combined on social media. Users are far more likely to tag friends or repost a compelling video, which amplifies reach and word-of-mouth far beyond what a static post can achieve.

36. Massive daily consumption: The average person now watches 84 minutes of online video per day globally. In some markets this is even higher – for example, online viewers in China spend over 103 minutes per day watching videos. Video has become a dominant daily media activity.

37. Video audience penetration: 85% of internet users in the U.S. watch online video content regularly. In fact, the U.S. is somewhat behind several markets – for instance, Saudi Arabia and Turkey each report 95% of internet users consuming online video. Virtually everyone with internet access is a potential video viewer.

38. Multi-generational appeal: While younger generations lead in video consumption, older groups are catching up. Gen Z and Millennials are the heaviest viewers of online video, but even among Gen X and Boomers, a majority prefer consuming video content when given the option. As broadband access and smartphone use have expanded, video has become a preferred medium across all age demographics.

Key Insight: Consumer behavior has fundamentally shifted toward video-first information consumption, with video becoming the preferred medium for learning, researching, and making purchase decisions across all demographics. The dramatic retention advantages of video content, combined with its superior shareability and daily consumption patterns, indicate that brands without comprehensive video strategies are missing the primary channel through which modern consumers prefer to engage with commercial content.

Device Usage (Mobile, Desktop & TV)

39. Mobile video viewing dominates: 75% of global video views now happen on mobile devices, and an estimated 90% of people watch videos on their smartphone at least occasionally. In the U.S., 69% of adults say their phone is the device they use most for watching digital videos.

40. Mobile usage time: In 2024, U.S. internet users spent about 52 minutes per day watching social video content (e.g. on YouTube, TikTok, Instagram) on mobile – a figure projected to grow to 57 minutes by 2028. Consumers are devoting nearly an hour a day to watching videos on the go.

41. Digital video eclipsing TV: 2022 marked the first time ever that U.S. adults spent more time watching digital video than traditional TV. That gap has only widened – by 2025, Americans are forecast to spend about 4 hours daily with online video, about 43% more time than they spend watching cable or broadcast TV.

42. Connected TVs on the rise: YouTube's CEO noted that users now watch over 1 billion hours of YouTube content on TV screens each day. In fact, television has overtaken mobile as the primary device for YouTube viewing in the U.S. – a testament to the growth of smart TVs and streaming devices in living rooms. Streaming via over-the-top (OTT) services now accounts for 41.6% of all TV usage time in the U.S., surpassing cable's share.

43. Mobile vs. TV balance on YouTube: Globally, about 63% of YouTube watch time still comes from mobile devices – yet in the U.S., connected TVs have recently edged out smartphones for YouTube viewing share. Marketers should optimize for both small and big screens as viewing contexts diversify.

44. Long-form content on big screens: Despite the mobile video boom, longer streaming content is often consumed on larger devices. As of 2022, mobile phones accounted for just 8.7% of streaming TV viewing time worldwide – meaning consumers prefer watching OTT shows and long-form videos on TVs or desktops. Mobile is king for short clips and social media, while TVs rule for extended viewing.

45. Sound-off viewing habits: An estimated 85% of Facebook videos are watched with the sound muted. Mobile viewers often scroll through feeds with volume off, so adding captions is crucial to get the message across. This behavior is common on other platforms too (Instagram reports similar stats), underlining the importance of text overlays and subtitles for mobile-friendly video.

46. Multi-device experience: Consumers seamlessly switch between devices for video consumption. For example, 70% of the digital video audience in the U.S. watches on smartphones, but 65% also use laptops and 55% use connected TVs as part of their viewing mix (often depending on content length and context). Optimizing video content for cross-device viewing – from vertical mobile clips to HD TV playback – ensures no viewer is left out.

47. Mobile bandwidth and traffic: Video is the prime driver of mobile data use. Cisco projects that by 2025, over 80% of global mobile data traffic will be from video streaming and downloads. Telecom networks and 5G rollouts are largely being driven by consumers' insatiable appetite for watching videos on their phones.

48. Mobile ad spend growth: With eyeballs on mobile, ad dollars follow. Mobile video ad spending is set to reach $25 billion in 2024 (and continue climbing). Likewise, 69% of marketers in one survey called social mobile video a "must-buy" ad channel, on par with the 69% who said the same for connected TV ads.

Key Insight: The device landscape reveals a complex multi-screen environment where mobile dominates short-form social content consumption, while connected TVs are rapidly gaining ground for longer-form viewing experiences. The prevalence of sound-off viewing on mobile platforms necessitates caption-first video production, while the cross-device viewing patterns require content optimization strategies that work seamlessly across screens from smartphones to smart TVs.

Video Advertising Formats & Spend

49. Surging video ad investment: Advertisers worldwide spent roughly $176 billion on video ads in 2023 – more than ever before. In the U.S. alone, video ad spending reached $70 billion in 2022, making video the largest segment of digital advertising. Analysts project connected TV ad spend will increase another 13% in 2025 as more brands shift budget to streaming platforms.

50. Social vs. CTV priority: 70% of U.S. marketers say social media video ads (e.g. Facebook, Instagram, TikTok) are a "must-buy" in their media plans, and 69% say the same for connected TV ads. These two channels are now virtually tied as top priorities, reflecting the importance of both mobile feeds and smart TV apps for reaching consumers.

51. Ad format performance: On YouTube and similar platforms, skippable in-stream video ads average about a 45% completion rate, whereas non-skippable ads (15-second pre-rolls, etc.) see around a 92% completion rate. Skippable ads give viewers an out, resulting in lower completion, but can be more cost-efficient (advertisers pay only for views over 30 seconds). It's a trade-off between guaranteed exposure and user choice.

52. Preferred YouTube ad type: About 29% of marketers consider skippable pre-roll ads to be YouTube's most effective ad format – the top choice, above non-skippable ads or overlays. Skippable ads (YouTube's TrueView) allow brands to only pay for engaged views and are less intrusive, which may contribute to their favor among advertisers.

53. Engagement vs. intrusiveness: Non-skippable ads ensure 100% view-through but can frustrate users, whereas skippable ads, while having lower completion, may engage more willingly. For instance, one study found interactive video ads (where viewers can click or choose their journey) are promising but currently underused – only 24% of marketers have tried them, and just 17% rate them effective so far.

54. Livestream and shoppable ads: New formats blending content and commerce are growing. 58% of consumers say they are open to purchasing products via livestream videos – think QVC-style live shopping on social media. Platforms like Instagram, TikTok, and YouTube have introduced clickable product tags in videos, and brands are experimenting with live product launch streams where viewers can buy in real time.

55. Native video ads on publishers: According to Outbrain network data, in-article native video ads (e.g. sponsored videos on news sites) achieve about a 50% completion rate and a 60% viewability rate on average. These are respectable metrics indicating that even outside social media, users do engage well with video in content feeds.

56. Video boosts click-through: Including video in ads can dramatically lift click-through rates – by up to 96% in some cases. Interactive video ads and short looping video clips catch eyes far more than static banners, leading to higher CTR and ultimately more traffic to landing pages.

57. Mobile video ad growth: In-app video ad revenue is projected to grow 35% year-over-year, reflecting the booming audience for mobile gaming videos, rewarded video ads in apps, and other mobile-first ad experiences. Formats like vertical video ads (e.g. Instagram Stories ads, TikTok Spark Ads) are now standard, and brands are allocating more budget to these each quarter.

58. Ad overload caution: One risk for advertisers is viewer ad fatigue. Research shows that seeing the same ad too often can lead to a 37% drop in engagement. Best practice is to cap frequency – for retargeting in particular, showing an ad 5–7 times per user is optimal before it becomes counterproductive. Beyond that, users may start ignoring or resenting the ad, hurting brand perception.

Key Insight: Video advertising represents the largest and fastest-growing segment of digital advertising, with social media and connected TV emerging as equally critical "must-buy" channels. The massive investment levels reflect proven performance, though the balance between guaranteed exposure through non-skippable formats and user-friendly skippable options requires strategic consideration of brand objectives versus viewer experience to avoid ad fatigue and negative brand perception.

Personalization & AI in Video

59. AI video creation uptake: This year saw a pullback in AI-made videos – 51% of video marketers say they have used AI tools to create or edit videos, down from 75% who said the same last year. It appears some early adopters were not fully satisfied with AI video quality, preferring human production, or are taking a "wait and see" approach as the technology matures.

60. Excitement for generative video: Nonetheless, enthusiasm is high – 82% of marketers and 84% of business executives say they are excited about new text-to-video AI tools that can automate video creation. These tools (e.g. Synthesia, Pictory) generate video from scripts or prompts, potentially enabling fast, cost-effective content production at scale.

61. Next-gen video drives sales: Consumers respond to innovative video experiences. According to one study, people are 58% more likely to buy from businesses that use "next generation" video techniques like interactivity, personalization, or AR. These engaging formats capture attention and can move customers further along the journey to purchase.

62. Personalization demand: A striking 93% of Gen Z consumers say they want personalized video content from brands (and 88% of Millennials say the same). Tailoring videos with relevant messaging – or even dynamically inserting a viewer's name or past purchase – can significantly increase engagement among these digitally native demographics.

63. Expectation of relevance: Overall, 74% of consumers want brands to deliver more personalization in their marketing. And it matters – 44% of consumers report feeling upset or annoyed when brand communications are not personalized to them. Generic, one-size-fits-all videos may actually turn off nearly half the audience, whereas personalized videos can make viewers feel seen and valued.

64. The video "personalization gap": Despite consumer interest, 44% of consumers say they have never received a personalized video from a brand they do business with. This gap between desire and reality represents a huge opportunity for B2C brands to stand out by being among the first to deliver tailored video content (order updates, custom how-tos, loyalty thank-yous, etc.). Notably, when consumers do receive personalized videos, 82% say they are satisfied with the content – the bar for delight is not very high here.

65. Trust and data for personalization: The good news is most consumers are open to it – 76% trust companies to keep their personal data secure and use it responsibly, which is essential for powering personalized video. Brands that leverage customer data to customize videos (while respecting privacy) can both meet consumer expectations and build trust through transparency.

66. Interactive video appeal: It's not just personalization – interactive elements also intrigue viewers. 93% of Gen Z and 86% of high-income consumers are interested in interactive video content from brands (e.g. choose-your-own-adventure style videos, shoppable product tags). These features turn passive viewers into active participants, increasing engagement time and memorability.

67. AI in retargeting and funnels: Marketers are also using AI behind the scenes – 86% of marketers report they have started using AI to optimize retargeting campaigns and conversion funnels. AI can automatically personalize which video ad to show which viewer, or at what time, based on behavioral data. Early results show promise in boosting efficiency and conversion rates.

68. Next-gen video boosts loyalty: Embracing personalization and interactivity isn't just a gimmick – it drives loyalty. Millennials are 33% more likely than other generations to buy again from brands using personalized, interactive, or AI-driven video content. And high-income consumers are 15% more likely than average-income consumers to remain loyal to brands using such "next-gen" video experiences. These stats highlight that the audiences with the most buying power respond especially well to innovative video tactics.

Key Insight: The personalization and AI landscape reveals a significant gap between consumer demand for tailored video experiences and current brand delivery capabilities. While AI adoption in video creation has temporarily plateaued as technology matures, the overwhelming consumer preference for personalized content—especially among high-value demographics—represents a massive opportunity for brands willing to invest in data-driven, customized video experiences that build both engagement and loyalty.

Retargeting & Remarketing Statistics

69. Retargeting is widespread: 77% of marketers run retargeting campaigns (e.g. showing ads to users who interacted but didn't convert) on platforms like Facebook and Instagram to win back lost prospects. In fact, 80% of marketers say social media is their top channel for retargeting ads.

70. It works: About 26% of users will return to a website after being shown retargeting ads for it. These "reminder" ads keep a brand or product fresh in the consumer's mind, often leading them back to complete a purchase or sign-up they initially left unfinished.

71. Huge uplift in performance: Retargeting can dramatically improve marketing outcomes – in aggregate, retargeting campaigns see a 150% increase in conversion rates, and an 1046% (≈10×) improvement in efficiency compared to normal display advertising. In other words, retargeting ads are ten times more effective at getting results than standard prospecting display ads.

72. Retargeting ads are 10× more effective: Retargeting ads are 10× more effective than regular display ads at prompting desired actions. For example, one study found a 4× increase in ad engagement after running a retargeting campaign – users who might have ignored a generic ad are much more likely to click when it's for a product they recently viewed or left in their cart.

73. Recapturing abandoned carts: Retargeting is proven to reclaim would-be buyers. It's estimated to reduce shopping cart abandonment by at least 6.5% by nudging indecisive shoppers back to checkout. Even that modest percentage can mean a lot of recovered revenue in e-commerce.

74. Retargeting ROI metrics: 54% of marketers say return on investment is the key KPI by which they measure retargeting success (vs. clicks or impressions). And for good reason – brands see an average of 10× ROI on well-run retargeting campaigns. Many brands allocate 20% or more of their ad budget specifically to retargeting existing site visitors and past customers, given the strong returns.

75. Frequency capping matters: Seeing the same ad too many times can backfire. Advertisers have learned to limit retargeting exposure to about 5–7 impressions per user. Beyond that, the incremental benefit drops and annoyance rises – as noted, more than 7 impressions can lead to a 37% drop in engagement due to ad fatigue.

76. Personalized creatives perform: Retargeting works best when the ad creative is tailored to what the user showed interest in. For example, ads that show the exact product someone viewed (dynamic product ads) get 3× more engagement than generic retargeting ads. A message like "Come back for the sneakers you liked – now 10% off!" is far more compelling than a broad "Visit our sale" ad.

77. Smart segmentation boosts conversions: According to Google, behavioral retargeting – using a user's specific browsing actions to segment and target them – can boost conversion rates by 50% compared to untargeted ads. By segmenting audiences (cart abandoners, product viewers, content readers, etc.) and tailoring video ads to each, marketers dramatically increase relevance and response.

78. Growing use of AI in retargeting: 86% of marketers have incorporated AI and machine learning to optimize their retargeting campaigns. AI algorithms can automatically adjust bids, timing, and creative variants for each viewer to maximize the likelihood of re-engagement. This results in smarter spend – for instance, AI might identify that certain users respond better to a video testimonial ad vs. a product demo ad, and serve the best option accordingly.

Key Insight: Retargeting represents one of the highest-ROI opportunities in digital marketing, delivering 10× better performance than standard display advertising through strategic audience segmentation and personalized creative approaches. However, success requires sophisticated frequency management and AI-driven optimization to avoid ad fatigue while maximizing the substantial conversion uplift potential that retargeting campaigns offer.

Video SEO & Discoverability

79. Higher chance to rank: Video content is 50× more likely to earn an organic first-page ranking on Google than plain text content. Embedded videos significantly increase a page's SEO value, partly because Google often features video results (e.g. YouTube clips) for relevant searches, and these stand out with thumbnail visuals.

80. Video boosts search rankings: According to another analysis, blog posts or pages with video are 53× more likely to rank on page one of Google. The presence of a video seems to signal rich content and engages users (leading to lower bounce rates), which search algorithms reward.

81. Better SERP click-through: Video results on search engine results pages have a 41% higher click-through rate than plain text results. Users are drawn to video thumbnails and the promise of visual content – meaning even if a video result isn't ranked #1, it might attract a disproportionate share of clicks.

82. Increased dwell time: Having a video on a webpage can increase the average time users spend on that page by about 2 minutes. This longer dwell time is a positive user engagement signal for SEO (and of course, gives your brand message more time to sink in).

83. More search traffic: Websites with video generate 157% more organic search traffic on average than those without video. Videos can appear in Google's blended results and also improve overall page relevance and quality metrics, drawing significantly more visitors from search.

84. Link magnet: Video content attracts more backlinks – pages with videos earn 3× more inbound links on average than plain text pages. Quality videos are highly shareable and embeddable, prompting other sites and bloggers to link to your content (e.g. as a citation or "check this out" reference), which in turn boosts SEO authority.

85. YouTube & Google synergy: 88% of videos that rank on the first page of Google search results also rank in the top 10 on YouTube for the same query. This overlap shows the benefit of optimizing YouTube videos for SEO – a well-ranked YouTube video can occupy spots on both YouTube and Google, doubling your visibility.

86. YouTube algorithm power: Within YouTube, discovery is largely driven by the recommendation algorithm – 70% of videos watched on YouTube are determined by its recommendation sidebar and homepage, not direct searches. This means creating engaging videos that keep viewers watching (and thus get recommended) is key to being discovered by new audiences.

87. Optimal video length for YouTube SEO: The average length of videos on YouTube's first-page search results is 14 minutes 50 seconds. Contrary to the short-form trend on social media, slightly longer, in-depth videos (10–15 minutes) tend to rank well on YouTube for informational queries – likely because they deliver more comprehensive value, leading to higher watch time.

88. Engagement impacts ranking: YouTube's search ranking factors heavily favor engagement. Videos with more comments, likes, and shares have a strong correlation with higher rankings. High engagement signals to the algorithm that the content is valuable and relevant. Thus, encouraging viewers to interact – by asking questions, for instance – can indirectly improve your video's discoverability on both YouTube and Google.

Key Insight: Video SEO represents one of the most powerful yet underutilized advantages in digital marketing, offering dramatic improvements in search rankings, click-through rates, and organic traffic. The synergy between YouTube and Google search results creates dual visibility opportunities, while the algorithm's preference for engagement over pure optimization tactics emphasizes the importance of creating genuinely valuable content that encourages viewer interaction and extended watch time.

Industry-Specific Video Trends

89. Food & grocery marketing: In 2023, 87% of marketers in the food, beverage, and grocery industry agreed that video marketing had significantly boosted their brand's sales. Yet many food brands still under-utilize video commerce features (like shoppable recipes or live cooking demos), suggesting even more upside as the sector embraces video.

90. Fashion retail: Similarly, 87% of fashion retail marketers report that video marketing has significantly improved their sales results. From runway show streams to product try-on hauls on TikTok, video is now integral to fashion brand storytelling and conversion. Brands not leveraging video in fashion are missing out on a proven sales driver.

91. Beauty industry – video is key: Around 67% of consumers (and 77% of Gen Z) say they prefer video content when learning about beauty and personal care products. It's no surprise, then, that 89% of beauty shoppers watch creator-made videos (influencers on YouTube, Instagram, TikTok) to discover or research beauty products. The beauty category thrives on visual demonstration, making video the medium of choice.

92. Influencer impact in beauty: A whopping 84% of beauty consumers are more likely to try a brand or product after seeing it featured in a creator's video post on social media. This influence rate is 32% higher than in other industries, highlighting how crucial creator partnerships and video reviews are in the cosmetics and skincare world. In fact, about 2 in 3 beauty shoppers say they rely on influencer videos to discover new beauty products.

93. Automotive research goes digital: 87% of auto buyers now trust social media and online videos for advice more than traditional car salespeople. Video content like car vlogs, test drive videos, and walkaround reviews have become the new "advisor" for consumers, shifting influence away from the dealership. Auto brands are responding by investing in polished video content and influencer partnerships to reach buyers who skip the showroom.

94. Real estate listings: Video has transformed real estate marketing. Home listings that include a video tour receive 400% more inquiries than those without video. Properties showcased with drone footage, walkthrough videos, or agent-guided tours generate far more interest (and often sell faster) than photo-only listings.

95. Seller expectations: It's not just buyers who want video – 73% of home sellers say they prefer to list with a real estate agent who uses video marketing. Sellers understand that video gives their property a competitive edge online. In fact, 85% of sellers now expect an agent to create a video as part of selling their home, making it a standard in real estate marketing.

96. Buyer behavior in real estate: Over half (58%) of home buyers expect to see video tours on all listings they browse, and they spend 5–10 times longer on property websites that have video tours. For realtors, this means higher-quality leads – by the time a buyer comes for an in-person showing, they've likely already "experienced" the home via video.

97. Travel & hospitality: (Bonus insight) In travel marketing, video content is driving inspiration and bookings – destinations and hotels report higher engagement on videos of experiences versus static images. For example, a study by Google found that 66% of travelers watch online travel videos when thinking about taking a trip. Platforms like YouTube and Instagram are the new travel brochures, as consumers seek visual previews of destinations.

98. Niche verticals embrace video: Even traditionally "face-to-face" sectors like healthcare, education, and finance are adopting video. Telemedicine and health explainer videos grew sharply during the pandemic; educational institutions are offering video campus tours and lesson previews; and banks/fintechs are using video explainers for complex topics. The takeaway: whatever the industry, there's a video strategy being developed to engage customers with compelling visual content.

Key Insight: Industry-specific adoption patterns reveal that video marketing delivers exceptional results across diverse sectors, with visual-dependent industries like beauty and fashion seeing the highest influencer impact rates. The transformation of traditionally relationship-based industries like real estate and automotive toward video-first customer experiences indicates that video has become essential infrastructure across all consumer-facing businesses, regardless of complexity or traditional sales approaches.

Conclusion

The numbers don't lie: we've crossed the video marketing Rubicon. Consumers now expect, demand, and reward brands that speak their visual language. With 91% of businesses using video and 93% reporting positive ROI, video marketing has achieved something rare in the business world—near-universal adoption with near-universal success.

But here's the real insight hidden in these 100 statistics: we're not at the peak of video marketing's impact—we're at base camp. As AI makes personalization scalable, as mobile viewing time continues climbing, and as new platforms emerge to capture consumer attention, the brands winning tomorrow will be those who don't just use video, but think in video. The consumers have voted with their eyeballs and wallets. The question isn't whether your brand will embrace video-first marketing—it's whether you'll lead the revolution or watch it pass you by.